It seems that no matter what the Labor Party does these days, they just can’t publicise it.

Julia Gillard recently established a currency deal with China¬†which should have been major news – it’s a pretty big deal, no pun intended – but nobody I’ve spoken to has even heard of it. It didn’t even get cursory lip service on TV news. While I might have simply missed seeing the story on it, I’d be (pleasantly) surprised. ABC News 24 is permanently on in my living room, so if I did miss it, it must have been when I blinked for half a second between various economists talking about the Liberal Party’s criticisms of the Labor budget.

Because, as if by way of contrast, everybody and their pet knows the Liberal Party’s well-publicised¬†criticisms of the Labor Party. It’s not about whether you agree with them or not; that’s not the point I am trying to make here. The point is that every time Tony Abbott sneezes, the media is all over him like flies on a mixed metaphor’s handkerchief.

I literally don’t know what’s left for the Labor Party to do that can’t be turned into a negative or ignored. World peace might do it. Maybe. But I’m not entirely convinced the Liberals’ spin machine couldn’t turn it around on them.

Maybe the media isn’t the root of the problem, I suppose. The Labor Party are notoriously hapless when it comes to promoting their achievements: instead of reminding people that Australia’s economy is the envy of the entire world, they let the Liberals spout that it’s in the toilet and only offer incomprehensibly garbled lawyerspeak as rebuttal.

My aim here is not to promote one political party over the other; although I personally think that Labor is the lesser of two evils. But both parties’ approaches to public relations is certainly representative of their respective leaders, and would certainly be fascinating if it wasn’t so damn scary.