All the bloody Avatar sequels are apparently still happening; it’s the highest-grossing movie ever, so I feel like I’m allowed to be a little mean by saying yeah, better strike while that iron is still hot. I was about to write about something I do find interesting about Avatar, but this article from three years ago beat me to it.
In terms of Zunfa Comics lore, I guess the movie executive producer guy who has appeared a few times, including once before with James Cameron, is called Marty. It’s the quintessential movie producer name. That’s not going to make things even more confusing than they already are at all.