Someone pointed out that you can see what data Google uses to decide which ads to show to you. I’m presuming that the data they collect from your browsing habits overwrites the data you yourself entered when signing up for anything: despite listing myself as male on my google accounts (which I am, incidentally), Google thinks through my browsing habits, I must be female. (I am okay with this.)
It makes sense that they’d want to base all this information – your age, gender, and interests – on your browsing habits rather than the information you put in, for two reasons. It all comes back to effective marketing. First, you could have deliberately been false. Maybe you don’t want to be harassed online, so instead of saying you’re a 20-year-old-woman, you enter in that you’re a 50-year-old-man. Obviously, they don’t want to be marketing 50-year-old-man-products to you; you’d be (arguably) less likely to buy them than, say, 20-year-old-woman-products. Second, even if you are a 50-year-old-man, but your interests and browsing habits are more like those of a 20-year-old-woman, you’re still probably more likely to buy 20-year-old-women-products. So they’d want to market those to you anyway.
(In a weird and kind of backwards way, it’s surprisingly progressive. Google doesn’t care if you’re a man with traditionally feminine interests and habits, or the other way around, they’ll still happily advertise to you all equally based on yourselves rather than your socially-designated boxes.)
It broke down a bit for me and Robert in the “interests” section, though. Sure, it got a lot of them right, such as sci-fi, comics, and action figures. But it also presupposed some odd ones. We both got sports and parenting. I got athletic shoes, air travel, and the city of greater Toronto. Apparently I want to fly to Toronto to run a marathon with with my imaginary son?
When I write it out like that, it actually sounds like fun. Maybe Google is just cleverer than we thought.
In other news: my computer is broken, and had to go off to be fixed. So I can’t connect my Cintiq to anything to draw! I’m gonna do hand-drawn comics for the next week, and hopefully my computer will be back and fixed by then.
In seriousness, I don’t want to write an annotation about the budget. I feel like I should, but I really don’t have anything useful to add. Everything that needs to be said about it has already been said, just google it; I don’t want to write about it because my words would be coloured by anger. Here’s a link.
Man of Steel was awful; for a large number of reasons. That post covered what was actively offensively bad about it, but to cover all bases we’d need to do as many comics as we do about the TASM films. And we’re not doing that. The TASM films might be bad, but at least they’re both interesting and entertaining. Man of Steel was simply more Zack Snyder excretion.
Zack Snyder loves martyrs. “You must sacrifice your values and/or everything that is important to you, in order to save others” is the theme of every one of his movies. No, literally. I’m not exaggerating. Superman was intentionally created as a messiah figure, but not as a Jesus figure – he was created by two Jewish men, for a start. This article explains it just as well as I could do here (although your mileage may vary on its other points). The idea of ‘Superman is Jesus’ certainly didn’t originate with Snyder, but it damn sure fits into his wheelhouse, and it reaches ridiculous new heights in Man of Steel.
Frank Miller… well, I don’t know what to say about Frank Miller that hasn’t been said before a large number of times. Critical opinion is pretty divided. I used to say I liked his earlier stuff, and that his work only got bad later, but now I’m not even sure of that. I think probably it was always bad and I just didn’t notice at first. It’s quite evident in the Batman side of things for Batman v Superman: Dawn of Justice, anyway. (I don’t even know where to begin making fun of that title. There’s too much material compressed into too tight of a space; incidentally, this is the same problem with how Frank Miller always draws Batman himself.)
The idea of these two glorified teenagers (everything must be DARK and GRIM; that’s how you make a film MATURE!) making filmic decisions a scant few feet away from the director of such a well-crafted film as Argo – and then giving him directions, even! – is just baffling.